We make a distinct division between official and private when we perform our tasks in a fair and transparent manner. We respect our own colleagues each other and create a corporate culture where we work in a voluntary and enthusiastic manner.

We persistently strive to provide our customers with the products and services they need. We respect various voices of our customers and actively reflect them to our management. We safely protect the properties and information of our customers complying with relevant regulations and company rules.

We perform an efficient management through constant innovations to maximize our corporate values and share the result with our shareholders. We practice transparent management around our Board of Directors and respect the legitimate requests and offers from our shareholders. We prepare the managerial materials and references complying with all the relevant regulations and standards and publish them in good faith according to the rules to protect the shareholders' interests.

We provide our business partners with fair trade opportunities and do not treat them with wrongful conducts abusing our superiority, in order to seek mutual interests and growth. We compete with our rival companies in good faith with the spirit of mutual respect.

We contribute to the social evolution through the pursuit of zero hazard and eco-friendly management. We play an active role in social contributions and strive to make the entire society feel happiness. We obey the rules and regulations of our business area and respect the tradition and culture of the local communities.