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Growth Strategy

Automotive Business

“ Following the trend of electric vehicles weight lightening, we have been developing high-performance automotive materials to deliver increased value to customers and society. ”

1 Develop next-generation
PP technology

We will develop next-generation PP technology that can meet the trend of lightweight vehicles and electric vehicles.

2 Expand the sales of
high value-added PP/POE

Based on quality premium, we will promote the sales of HCPP, a market leading product in Korea and China.

3 Enhance solution
providing capabilities

We will continue to provide optimal solutions to diverse customers through continuous technological improvement.

Our Brand

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∙ Product: HCPP (High Crystallinity Polypropylene)
∙ Usage: Automotive interior and exterior
materials
(Bumpers, door trims, dashboards, etc.)
∙ Feature: Top player in Korea and China,
superior product quality
(High stiffness/High impact strength/Low VOCs)

XPLENE TM

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∙ Product: POE (Polyolefin Elastomer)
∙ Usage: Automotive interior and exterior
materials
(Bumpers, instrument panels, door trims, etc.)
∙ Feature: high value-added products.
Excellent impact strength and processability

SOLUMERTM

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∙ Product: EPDM(Ethylene Propylene Diene Monomer)
∙ Usage: Automotive interior and exterior materials,
tires, weather strips, etc.
∙ Feature: Excellent weather resistance/
heat resistance/ozone resistance

SUPRENETM

HCPP Application